Yes, You Can “Buy” Twitter Followers. No, You Shouldn’t Do it.
With 1.3 million friends like these, who needs voters? News broke yesterday that presidential candidate Newt Gingrich had possibly… well… overstated his popularity a bit. Without getting into politics,...
View ArticleIs the Mobile App Dying?
As the growth of the mobile device explodes with almost half of all Americans owning a Smartphone and 57% of those individuals using mobile devices as their primary source of internet access businesses...
View ArticleSocial Media Marketing: No Place for Knee-Jerk Strategies
A couple things have happened recently in Internet marketing land worth noticing — and understanding their implications without jumping to drastic conclusions: 1. After Google+ exploded onto the scene,...
View ArticlePeople First: Making Social Media Social
Here’s a good lesson: Don’t get so blinded by the dazzling potential of social media marketing that you forget to make it, well, social. For example, both Facebook and Yelp decided to quit the “daily...
View ArticleJournalists, Robot Journalists, and Sound SEO Strategies
Sure, some companies can poke the grizzly bear with a stick and get away with it, but would you take that risk? According to The Atlantic: The Los Angeles Times recently flagged a troublesome trend at...
View ArticleSteve Jobs, Your Company, and Everyone You Know
There’s probably nothing new we can say about Steve Jobs that hasn’t already been said. But there are a couple key lessons we can learn from the torrent of praise, followed by torrent of backlash to...
View ArticleHey Local Businesses: Here’s How to Make Your Competitors Yelp
A few weeks ago, we mentioned a study that quantified just much how good Yelp reviews are helping businesses (as well as how bad poor reviews can hurt). Apparently, this idea struck a chord. A flurry...
View ArticleGoogle, Facebook, Apple and Amazon: The Great Tech Wars and Your Company’s...
If you want to understand how web giants like Google, Facebook, Apple and Amazon should influence the long-term vision for your business, it’s a good idea to spend some time exploring their long-term...
View ArticleSocial Media isn’t Always Social: Connect With Content
With interactive marketing, what’s most important: How frequently you connect with potential customers and clients? Or how valuable you make each connection? My own social media habits show how it’s...
View ArticleHow Much is a Twitter Follower Worth?
Ever wonder exactly how much a Twitter follower is worth to businesses? Thanks to an unusual lawsuit, we might be getting a rare glimpse: A technology Web site, PhoneDog.com, and one of its former...
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